Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising by Nancy R. Tag
Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising by Nancy R. Tag PDF, ePub eBook D0wnl0ad
Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.From reader reviews:
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